About me
Arla is one of the most established dairy brands in the Nordics. But in a category where all products look the same, the communication has become just as predictable.
This project explores how Arla can shift from functional and safe to something more expressive, modern, and culturally relevant.
In-store, most purchase decisions are made in seconds. When products are nearly identical, packaging becomes the deciding factor.
“Mooves You” – a platform that transforms everyday dairy products into something with energy, movement, and attitude. By combining playful, expressive typography with a more confident tone of voice, Arla gains a visual language that stands out on the shelf and feels relevant to a new generation of brands.
My name is Cornelia, and I am currently in my first year studying Digital Design at Yrgo in Gothenburg. I have a strong passion for graphic design, illustration, UX, and motion design, and I am constantly exploring new ways to combine creativity with functionality.
As a designer, I am highly efficient and proactive. I take pride in getting things done without delay, approaching each project with focus, structure, and a solutions-oriented mindset. I also have a well-developed eye for color, form, and composition, which allows me to create balanced and thoughtful visual expressions. Combining this aesthetic sensitivity with my structured approach, I aim to deliver design that is both impactful and purposeful.
I have currently worked with HR as i studied Human Resources at Örebro University. Want my whole resume? Contact me!
Education:
Education:
Digital design @ YRGO
HR @ Örebro University
Digital design @ YRGO
HR @ Örebro University
Loves:
Loves:
Digital Design, UI/UX, Brand
Identity and Visual Design
Digital Design, UI/UX, Brand
Identity and Visual Design